EVER GOT BUSTED BY THE WORLD WIDE WEB? MySpace-ers and Forumgoers Swap Opinions: This is a Great Web-Advertising tool
Houston, TX July 23, 2006 Internet users, for years, have been getting exposed by their Internet history while website entrepreneurs and administrators have wrestled with breaking into the mainstream consciousness and finding exposure among the hundreds of millions of websites currently in existence. A new website called sweepandswap.com, designed by a young, computer-savvy U.S. entrepreneur, changes a computers Internet history by substituting visited websites with sites that are pre-screened for content and removes previous versions of the Internet history from the computer all with one click. These pre-screened websites, called SwapSites, are sponsored by website owners who want to experience this new level of advertising. Sweep and Swap was designed to serve the needs of both the everyday Internet user as well as the everyday website advertiser bringing them together for mutual benefit. According to SweepandSwap.com creator, Brian Hull, the combination of an extremely useful consumer webtool and solicited Internet advertisement is a match made in cyberspace. The SwapSites are quite interesting and human curiosity will cause Internet users to visit the advertisers websites after running the Sweep and Swap tool, Hull said. While demonstrating my newly launched website for a friend, she began shopping on one of the SwapSites!In addition, Sweep and Swap is able to change search terms entered in browser toolbars, disguise the names of Internet cookies, and be personalized to produce a more convincing Internet history. Sweep and Swap is a one-click way to protect your privacy online whether you are sharing a computer, purchasing that surprise gift online, or you simply desire unsuspicious confidentiality when surfing the web.
Having 101 ideas in your head is something that many people would be envious of. In fact, if you mention to others that you are running your own business, they might remark with wonder and encouragement at your actions. However, one thing that isn't discussed as often as it should be is how business owners keep their heads screwed on. How do they cope with the ideas that are in their heads, and not become overwhelmed by the enormity of it all? There are a few common traits amongst those businesses that have achieved a certain level of success. ** They know they can't do it all **Having lots of ideas is one thing - trying to do them all yourself is another. Although having others complete work for you is a real challenge - especially when you are starting out and have limited money - it is often one of the key elements why the business owner still has their sanity.** They roll with the punches **As kids when we were growing up, parents or adults might have told us to roll with the punches. This most likely made no sense to you as a child, but as we grow up, the wisdom of this saying was quickly realized. Life, in all its glory and unexpectedness, delivers curve balls to us every day. As such, we have two choices - be flexible and respond, or strike out.Successful businesses have learnt that the economy, people, and business in general, is dynamic and organic - it changes all the time. In fact, the most together "business owners" have developed an attitude that helps them cope with these circumstances. When things don't go the way they planned, they quickly assess the situation, focus on doing those things they can control, and for those areas of the business that they cannot control, choose to accept the fact and move on.** They know what they want to achieve **Every successful business has made it because they knew what they wanted to achieve. They had a compelling reason to keep on going through hard times. This doesn't mean that they had it easy, nor does it mean that they had a truly defined focus for the business. Once reality kicks in, sometimes even the best laid plans go out the window. But it was the compelling reason that helped these successful business owners push through and find a way to achieve their dreams.This compelling reason can be anything that drives you - something you are passionate about. For example, it could be providing a better life for your family. It could be the desire to build a business that you can leave as a legacy after you die, for the benefit of your family and community. Whatever the reason, it must be strong enough to help provide you with the fuel you will need when powering through the rough times that every business owner has.Being a business owner - an entrepreneur - is a hard task. When starting off, it isn't uncommon to see yourself doing 50-80 hours of work each week in the business, and you are still barely breaking even. Sometimes, despite the efforts you have made, you lose money. But, after a while, things will change. The sales will start to increase. Customers will start coming back to you again and again. Others might call this Luck. It isn't. It is the outward representation and reward for all the hard work and internal 'fine-tuning' that you have been going through up until that point. All the trials, tribulations, set-backs, disappointments and foiled ideas are all necessary for you to be ready for the Success when it comes.So, if you have a clear vision and reason for your business; have a flexible plan and attitude; and an iron-will and dogged determination to achieve despite frustration and disappointments, success will be yours. After all, if it was easy, everyone would be doing it. There is a very valid reason why it isn't 'crowded at the top'. The question is - Are you prepared to go through your trials to get there?
Theres a great line in Alice in Wonderland when the Queen says, Sometimes I think of 6 impossible things before breakfast. I think youll agree that this has to be creativity at its best! As a small business owner this is an ideal you really need to strive for but how on earth can you open up your mind to get to the point where ideas just spill out?Small business owners are expected to be creative and inventive, otherwise how could they run their own firm? If you have a sneaky feeling that creativity is not one of your strong points what can you do to stimulate your brain and get it kicked-started? Be UnlimitedToo many people are limited thinkers. They have their world placed squarely in a box and nothing can exist outside of that. If the newspaper reports something then it must be right. If Joe next door says that something is impossible then he must be right. As a small business owner, you cannot afford to be a limited thinker. You have to be an unlimited thinker. Get into the habit of seeing no boundaries; decide that there are no taboos. Have the belief that with a bit of focus you can find a creative solution to all of your problems. This is the foundation for a creative thought process. Be Future-FocusedCreative ideas invariably come when you look into the future. The feeling of propelling yourself forward and seeing the problem solved is a great motivator. Do you think you could achieve the same result if you were backward focused? I dont think so! Train yourself to be future-focused, always looking ahead, not a traditional thinker who tries to find answers in todays world. Be a WriterOnce you open your mind to the joys of creativity the ideas will quickly start flowing, as if someone has opened the flood gates! Just like flood water, unless you catch it the ideas are lost for ever. Capture all your ideas by carrying a small pocket notebook with you. As soon as an idea pops into your mind, write it down. It doesnt matter how outlandish it is, you can look at it in the cold light of day later on.The fact you are responding to the ideas by noting them will further encourage you to be even more creative good deeds encourage more good deeds! Be Clutter-FreeIf you are naturally an untidy person, then get out of the habit! A cluttered office will lead to a cluttered mind. You cannot expect your brain to work efficiently when all its doing is constantly reminding you how untidy your office is. To be creative remove all the clutter from your life and free your mind. Be Action-OrientedAll of these points are great, but if you dont take any action with your ideas, then you may as well not have bothered. An idea is nothing but a thought unless you take a specific action to help bring it to life. Periodically review your notebook and see if there are any hidden gems, or ideas which can be quickly actioned. A lot of your ideas may not suit at all but in there somewhere is probably an idea, which if acted upon, could change you or your business. Commit fully to move forward on as many of your ideas as you can. Dont be afraid to break down the boundary walls. As John Stuart Mill said, That which seems the height of absurdity in one generation often becomes the height of wisdom in the next. Let me close with one question - can you be creative enough to be dismissed as a dreamer? No? Then get practicing!
"So much of what we call management consists in making it difficult for people to work."- Peter DruckerManaging is often equated with controls rather than leading and developing a business. The manager feels more comfortable and secure when they are able to put in strict controls on everything that happens in a business organization. This is so especially of Senior Managements where the controls and directing becomes so severe that it erodes any creative freedom for the middle managers to work towards achieving the goals set out for them.Here are a few simple prescriptions to get the best out of your managers.Avoid Centralizing Decision MakingThis is perhaps one of the best ways to achieve totals control. You feel by centralizing decision making you will be able to avoid wrong decisions. While this may be so to some extent who is to prevent your own wrong decisions. Unless your managers are able to make mistakes and learn from them you will never be able to develop expertise through experience. Centralizing decision making is also the surest method to kill your business growth.Provide Working SpaceThe top management often entrust tasks and responsibilities to their subordinate managers. More often than not any specific time frames which are comfortable to achieve the given responsibilities or tasks are discussed. However in their anxiety or aggressiveness and sometimes over enthusiasm you start chasing your subordinate for action and results. If you do it too soon and too often you are severely limited the working space of your managers. They may be spending more time in complying with your commands rather than focusing on operational priorities and important tasks.If you are not providing sufficient working space for your managers you are surely heading towards disaster as important tasks may be getting neglected to escape from your frequent and aggressive follow ups.Listen to Your ManagersWhile experience is an asset it also makes one arrogant and conceited. Sometimes one tends to believe because he is the superior, he always right. The Boss Is Always Right principle looks good only on posters. It doesnt work if you want to build a Professional organization.Cultivate the ability to listen to the voice of your managers. Most times they know better as they are more familiar with the ground realities. If you decide on their behalf and just issue orders, you will have clerks in the guise of managers as you have killed their initiative.Dont Get Into the Nitty GrittiesOnce broad goals and objectives are set with specific time frames and key results are outlined leave your managers to perform. If you get into too many details and meddle with the execution at every stage, you may be sure to mess up the entire process and ultimately the results.The key to managing effectively is to empower people across the management structure so that they feel part of the responsibility and ownership.
From my personal experience and from speaking with many other publishers, it seems that many of them cannot even garner enough earnings to trigger off a payment from Google (USD $100). This is really sad because many give up before even reaching the halfway mark. Imagine adding up all the quitters, the amount of advertising money Google would have pocketed without paying a cent!Point #1 Find Your Niche.You need to know about your topic or subject fully and be an at least knowledgeable on it. You write quality content, you get quality ads shown. It is as simple as that. If you really found profitable niche on but know nuts about it, you can always use free articles (like this one) and post them on your site with their links on them of course. It is a easy and quick way to get quality content to your site.Point #2 Laser Focused Theme.You need to fully concentrate on your topic and area of interest. Do not deviate from it even a single bit! The reason behind this is to get the MOST relevant ads to your content which in turn will be the most likely to interest the visitor and get clicked on.Point #3 Website Navigation.Do not trick the visitor, do not confuse the visitor, do not attempt to hide the ad but do not blast the ad at the same time. Create your navigation in such a way that your ads appear unobtrusive and yet viewable. It is advisable to put more then one ad but do not cramp your page with ads, it turns the visitor off.Point #4 Key Word DensityAlthough Google doesn't release exact details as to how they determine the ads to serve on a given page. We do know that content (and words) of the page that matters. Before serving ads on a page, then, you might want to check its keyword density to see what words pops up most frequently.Point #5 Maintain Content ReadabilityAdvertisements should not distract from your content, or else your visitors will be driven away. Make Adsense a cohesive part of your site design, not something slapped in at the last minute or some hastily put up page.Point #6 Ask Them!Google knows best about their own programs. If you have any doubt or any question at all, feel free to mail them. Please feel free to email us at firstname.lastname@example.org if you have additional technical questions or concerns. For general program or account questions, please email email@example.com.Point #7 Do Nots.Do no click on your own ads neither should you ask others to click on your Google ads. Do not manually change or modify you ad code. Do not place Google ads on sites that include prohibited/questionable content (e.g.: adult sites, hate sites) Do not employ cloaking, hidden text or farm links. Do not create a site just because you think you found high paying keywords and throw content in just based on them just for the purpose of profiting from them.